Photo by Andrew Perry
YouTube is something we are all familiar with. It is a platform where we can share moments of our lives, while also exploring the unlimited video options that YouTube offers.
Every day, people all over the world watch over a billion hours of video on YouTube and generate billions of views. Now that’s a lot of screen time. If you’re a millennial or gen z, at some point you’ve likely considered creating a YouTube channel.
But creating a channel can be more difficult than just signing up. You have to think about what you want to share with the world, because it can be viewed by anyone who has access to the site. The potential YouTuber generally has a purpose for their content. Whether that be to share their life or to inspire their creative side.
Daniel Casadio is a 19-year-old Perth YouTuber who has the channel Failing Forward. His YouTube journey started three years ago. Initially it gave him to chance to stay connected to family and friends who lived in a different country, eventually turning into a way for him to explore a creative outlet.
Casadio said he had to make a deliberate conscious decision to turn his channel into what he envisioned it being. He liked the idea that he could be paid for doing what he loves. That’s the dream, right? But for this dream to become a reality, he had to figure out how he could try to make YouTube work for his life.
Casadio said he discovered the way get views relies on “consistency, good quality, and an interesting message.” He aims to create wholesome content that will give viewers something they can take away from the video.
Currently, Casadio’s channel Failing Forward sits at 332 subscribers, which is relatively small compared to the big shots on YouTube, however, his honest content could gather interest as time goes on.
Sitting higher, when it comes to subscribers, is Jimmy Bolland who has a channel called Nalbis. Bolland’s subscriber count sits at 34.7k. So one could say he is doing rather well.
Bolland also uses YouTube as a way “to find a creative voice” and “express myself”. However, now that his subscriber count has increased, he faces the moral dilemma of asking himself ‘who am I making content for?’
Bolland saw an increase in his viewers when he recently did a series of video essays about the release of 21 Pilots new album. The addition of these videos to his content not only meant surge for his subscribers but also meant he hit one million views on YouTube. Quite the feat.
Although Bolland is exploring where he goes from here, he knows that he wants the creative work to stay as fulfilling as possible.
Although these YouTubers have different sized audiences, they still choose to stay faithful to their reasons for starting their channels.
Could that be the key to a successful YouTube channel? These two young men are only two of many YouTubers in Perth, each one having their own niche. Only time will tell if the ‘brand’ they have chosen will help them stand out and make it as a sustainable, long term YouTuber.